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Privacy Policy

Peaks Reserve Website Privacy Policy

*Please note there is a Los Angeles Peaks LLC Privacy Policy CLICK HERE

Revised October 30, 2020

This privacy policy applies to the Peaks Reserve website located at www.Peaksreserve.com and the mobile application Peaks Reserve (collectively, the "Services"). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

The Website is operated by our service provider Winedirect on behalf of Peaks Reserve (collectively, the "Peaks Reserve", "we", "our", or "us"). Winedirect does not own any information submitted through this website and cannot use this information for its own purposes.

If you have questions or complaints regarding our privacy policy or practices, please contact us at info@Peaksreserve.com

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

When this privacy policy uses the term "personal information," we mean information that identifies a particular individual. When other information, such as a favorite team or player, is associated with personal information, it also becomes personal information for the purposes of this privacy policy.

Please note that the Services are directed towards users who reside in the United States. By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Policy.

Please read the information below to learn more about our data collection policies and practices.

1. Types Of Information That May Be Collected
2. How Information May Be Collected
3. How We Use The Information Collected
4. With Whom The Information May Be Shared
5. Security
6. Links To Other Websites
7. A Special Note For Parents Concerning Privacy
8. Notification Of Changes And Your Acceptance Of The Privacy Policy
9. Correcting/Updating Personal Information
10. Your California Privacy Rights
11. Questions About This Privacy Policy

Types of information that may be collected

The following are the types of information we may collect:

Information You Provide Us: In the course of using the website, we may ask you to provide us with certain information, including contact information, such as your name, mailing address, email address, phone number, fax number. birth date, gender, favorite Peaks player, unique identifiers, such as your user name, password, demographic information, such as your date of birth, age, gender, education, household income, occupation, ticket holder status, game attendance, home ownership, marital status, or number of children, financial information, such as your credit card number, or similar information.

Tell-A-Friend:If you choose to use our referral service, called "Email This To A Friend" to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. The Peaks do not store this information. It is for the sole purpose of sending this one-time email. If you believe that one of your contacts has provided us with your personal information and you would like to request that it be removed from our database, please contact us at info@Peaksreserve.com

Chat Rooms/Blogs/Forums: If you use a bulletin board, chat room, blog or forum on theWebsite or within the mobile application, you should be aware that any personal information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums. To request removal of your personal information from our blog or forum, contact us at info@Peaksreserve.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Site Usage Information: We may receive and store certain types of internet usage information automatically whenever you visit the Website, such as your browser type, click-stream data (pages, stories, etc.), browser type, Internet Service Provider, operating system, date/time stamp, and IP Address. For more details about how this information is used, please refer to "IP Address & Click-Stream Data" below.

Email Communications: When you open emails from us, we may receive a confirmation noting you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

Push Notifications: You may choose to receive promotional emails, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or "unsubscribe" link included in the commercial e-mails you receive. You may opt out of receiving push notifications by turning off push notifications at the device level. Please note that opt-out requests may take some time to be effective. Your opt-out request will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.

Mobile Application: When you download and use our mobile application, we automatically collect information on the type of device you use, operating system version, and the device identifier (or "UDID"). We use mobile analytics software to allow us to better understand the functionality of our mobile application software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile application.

Geolocation: We collect your precise location-based information for the purpose of locating a place that you may be searching for in your area or to provide you with mobile application features based on your location. We will only share this information with our mapping provider for the sole purpose of providing you this service. You may opt-out of location-based services at any time by editing the setting at the device level or by emailing us at info@Peaksreserve.com.

How information may be collected

We may collect information from you in several different areas on the Website, including but not limited to those described below:

Registration: You may be asked to complete a registration form and provide personal information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Website may choose to offer, such as newsletters or contests. Participation in registration is voluntary and you will have the opportunity to decide whether or not to disclose information to the Website.

Newsletters and Website Emails: We offer free newsletters to share information with you about the Website, about us and our affiliates and subsidiaries, or about our marketing partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Website. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Website. You may also cancel your free email subscription by following the instructions provided on the Website or in the newsletter or email. You may contact us to unsubscribe: info@Peaksreserve.com

Cookies: As with many Websites, our Services use a technology called "cookies." A cookie is a unique, random number that is stored in the browser on your computer. The cookie doesn't actually identify you, just the computer that is used to visit the site. Cookies automatically identify your browser to the Website whenever your computer is used to visit the Website. Cookies also let us know how many people visit our website and where visitors go on the site. In addition, cookies can let us know other information about you, like what web browser is being used to access the website. For registered users, cookies can make using the Website easier for you by saving information such as your passwords or preferences. By tracking how and when you use the Website, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Website are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Website. Cookies may also allow the Website to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Website, however, may not provide you with a personalized experience if you have disabled the use of cookies. Cookies are associated with your personal information in our internal logs.

IP Addresses and Click-Stream Data: We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of our sites. We may combine this information with other personal information. Click-stream data is information collected by our computers when you request Web pages from the Website. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Website, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction Information: If you conduct a financial transaction with our Website, such as purchasing wine, purchasing tickets to promotional and events, or subscribing to services offered on our Website, we will ask you to complete an order form that will request certain information from you, including contact information, demographic information and financial information. We will use this information to complete the transaction that you have requested, i.e., to deliver the information, products or other services that you order, and to invoice you. For your protection, such information is collected and stored through encrypted means.

How we use the information collected

As applicable, the information you provide to us may be used to: - contact you about the Website; - contact you relating to your membership status; - confirm or fulfill an order you have made; - inform you of a prize you have won; - monitor or improve the use of the Website; - customize the advertising and content you see; - monitor compliance with our terms and conditions of use of the Website; and - send you promotional material or special offers on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties.

With whom the information may be shared

We may send you push notifications to your mobile device from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Business Transfers:In the event that all or substantially all of our assets are sold or transferred to another party, or another transaction occurs in which your personal information is one of the business assets transferred, all personal information that has been collected and saved may be one of the business assets we transfer.

Administrative or Legal Process: We may disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect out rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Links to other Websites

You should be aware that when you are on the Website you could be directed to other Websites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Website onto a different Website. This includes links from advertisers, sponsors and marketing partners that may use the Website's logo as part of a co-branding agreement. If you submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

The Website may utilize fPeaking techniques to make it appear that the user is still on the site when the user is actually on a third party Web site. For example when you use our Chat feature you will be taken to a third party site, but the page is fPeaked with the Los Angeles Peaks branding. Note that the third party's privacy policy governs the collection and use of the data collected on these pages.

Security

This Website incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your personal information is transferred to our computers utilizing encryption software. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised.

If you have any questions about the security of your personal information, you can contact us at info@Peaksreserve.com

Changes to the policy

By using this Website, you signify your agreement to the terms of our privacy policy. We may amend this privacy policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on our website and / or send an email to users who have provided an email address. We will assume that you have given your permission for your information to be used under the terms of the new privacy policy, if you do not respond to our email within thirty days or continue to use the Website thirty days after a notice is posted. Please note that you should always update your personal information to provide us with a current email address. We encourage you to periodically review this page for the latest information on our privacy practices.

Access and Correction of Personal Information

Upon request, we will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by logging into your account or by contacting us at info@Peaksreserve.com

If your personal information changes or if you no longer desire to access our Website or receive our services, we will correct, update or remove the personal data you have provided to us. This can be done by the following methods:

1. Edit your profile online
2. Use an opt out message in a Peaks Reserve email newsletter
3. Email us at info@Peaksreserve.com
4. Write us at: Website Opt Out, Peaks Reserve 2240 Santa Rosa Road Lompoc, CA 93436

Please allow us ten (10) days to complete your opt out request. In addition, we will respond to all access requests including requests for deletion within thirty (30) days.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at info@Peaksreserve.com We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your California privacy rights

A California privacy law that went into effect on January 1, 2005, allows California residents to obtain specific information about a business's privacy practices if it shares information with other companies for those companies' direct marketing purposes.

As explained in this privacy policy, whenever you agree to let us collect personal information about you, we will always provide you with an option to prevent this information from being shared for non-administrative purposes with third parties. You can exercise this option at any time by following the steps outlined above.

Because this website has a comprehensive privacy policy and provides you with details on how you may opt-in / opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with this information. If you are a California resident and have questions about our compliance with this law, please send an email to info@Peaksreserve.com or write to us at:

CA Privacy Rights Peaks Reserve 2240 Santa Rosa Road, Lompoc, CA 93436

Questions about this privacy policy

If you have any questions about this privacy policy or the privacy practices of this Website, contact info@Peaksreserve.com

Questions regarding this statement should be directed to:
Marketing Director Peaks Reserve
2240 Santa Rosa Road,
Lompoc, CA 93436 (805) 564-8581

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